Outwit the Social Media Trolls

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How do we handle these digital critters without being gobbled up? As business owners we are constantly told we need to engage in social media to promote our brand, reach new customers and enjoy greener pastures. But when we enter the social media zone, we expose ourselves to the slings and arrows of cowardly souls anonymously venting their anger through their keyboards. I recently wrote an article in Th

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