MEDIA
“Very useful! Jam-packed with great tips, insights and examples. Theresa is an excellent presenter who conveys great credibility and teaches by example.
Really enjoyable to watch and I learnt a lot.
My favourite segment was the Crisis Media Strategies, particularly around putting out a holding statement in the first 40 mins.”
Rebecca Denholm
Lead, CTN Group, Asia Pacific
“Theresa is an amazing communicator. The structures and examples are so helpful. My key takeaway is that no matter who you are, you need to prepare your key messages before a media interview. This course shows you how.”
Karen Eck,
Publicist and PR Strategist Eckfactor
“I liked the structures for responses and the video case studies. Theresa's feedback in the one-on-one session was really useful. Thank you!"
Professor Marc Wilkins,
Biomolecular Science
UNSW
“Great user experience. Theresa has a wealth of knowledge and experience in media and training. She knows the strategies and techniques to get media attention and how to manage it when you get it. This course is useful to those who are new to the media and need some solid tips and techniques to get on the front foot and maintain their credibility.”
Bernadette Schwerdt – Founder of the Australian School of Copywriting
“Theresa's sessions with my team were fabulous. I'm looking forward to implementing all of the lessons. Thanks again!”
Dr Wayne Markman,
CEO, Symbyx Biome
“Being caught off guard by out of the blue questions e.g."​
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities?
"raise national and international profile of faculty and Uni"
“Being put on the spot and saying something that either doesn't quite make sense, or that lacks context / nuance and is picked up by critics.”​
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities?
"It would turbocharge my career."
"My primary concerns are ensuring complex scientific concepts are communicated clearly to the general public, and that the message around the potential impact of our research remains accurate and not overstated. It can be overwhelming."​
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities? “Successfully handling media interviews would enhance the visibility of my research, helping to reach our target population, which in turn could help recruitment process for our clinical trials. It would also open up opportunities for collaboration and funding and helping to bridge the gap between our research and public understanding.”
"That I will not be able to answer in a clear way and the message will be distorted. Will be asked a question outside of my expertise area.”​
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities?
“Not sure, but likely more exposure is beneficial.”
"That I will be asked questions outside of my expertise (or about my work in the Land and Environment Court which I can’t comment on), that what I say will be distorted.”
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities? “Hopefully more impact on policy, more opportunities to collaborate / get funding for research”
"Accurately and succinctly answering all questions.”
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities?
“Profile building for both myself and the institution.”
“Being nervous, fear that I’d just ramble on and not be coherent.”
What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities?
"Being able to promote my research – and also gaining opportunities to gather feedback.”
Concerns when agreeing to a media interview
“I’m generally uncomfortable in front of a camera and have trouble coming across as relaxed/confident.”
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What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities? “Bringing more awareness to the research I’m doing and the communities I work with would be a huge help in finding new opportunities/collaborations.”
Concerns when agreeing to a media interview
“I’m generally uncomfortable in front of a camera and have trouble coming across as relaxed/confident.”
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What would it mean for your career, if you consistently nailed media interviews and other speaking opportunities? “Bringing more awareness to the research I’m doing and the communities I work with would be a huge help in finding new opportunities/collaborations.”
“My interview goals are to provide accurate, engaging information that's easy for the public to understand while being mindful of critical topics in mineral and petroleum engineering and ensuring scientific explanations are clear and accessible.”
What would it mean for if you consistently nailed media interviews and speaking opportunities?
“As a professor, I provide science-based insights on the future of energy and the potential of subsurface geological formations to support emerging energy solutions. The field of geo-engineering will play a vital role in shaping the future of energy, including hydrogen energy and carbon storage. It is essential that we effectively communicate this information to the public and ensure its accessibility for younger researchers.”