Writing & Pitching Media Releases

Write compelling media releases. Pitch them to the right journalists. Get the results you want.

Bad Writing Costs Businesses Billions In Lost Revenue.

Do you have an important story to tell but you can’t afford a PR agency? Learn how to write your own compelling media releases and pitch them to the right journalists to get positive publicity. Become the go-to-person in your industry for media comments.

In this one-day or half-day workshop you’ll learn to:

Identify newsworthy angles
Write attention-grabbing headlines
Craft a compelling newsworthy lead
Master the ‘inverted pyramid’ news structure
Write quotable quotes that flag to a journalist your ‘interview talent’ for interviews
Insert the right SEO phrases to make your release discoverable
Master your pitch to relevant journalists and media outlets
Tailor your story for TV, radio and print/online
Follow up your media release with a professional call or email.
Give the journalist what they need to complete the story
Reap the benefits
Rinse and repeat

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Writing And Pitching Media Releases

Did you know journalists will delete 80 per cent of media releases after reading just the headline and first paragraph?

Learn to write attention-grabbing, newsworthy, releases to attract the media attention you want. Discover what makes a stand-out media release and practice writing and pitching your story. Come up with a media strategy and target relevant journalists and producers. Whether you’re pro-actively pitching a good news story or managing a crisis – a professional media release is essential in your communications tool kit.

Write attention-grabbing press releases and pitch them to the right journalists. Boost your brand’s visibility.

This Training Course Is Suitable For:

Small business owners
Associations and organisations
Early career PR and marketing practitioners wanting to refine their skills.

Delivery:

Face-to-face trainer-led workshop or online via Zoom
This interactive workshop uses a mix of group and individual exercises, discussion, media release templates, and real-life good and bad examples.

Ensure your media release gets the attention of the right journalists