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how to write a press release

Writing & Pitching PRESS Releases

Learn to write compelling press releases. Pitch them to the right journalists. Get the results you want.

Bad Writing Costs Businesses Billions In Lost Revenue.

Do you have an important story to tell but you can’t afford a PR agency? Learn how to write your own compelling press releases and pitch them to the right journalists to get positive coverage. Become the go-to-person in your industry for media comments when you take our media release writing course.


In this one-day or half-day press release training workshop you’ll learn to:

  • Identify newsworthy angles

  • Write attention-grabbing headlines

  • Craft a compelling newsworthy lead

  • Master the ‘inverted pyramid’ news structure

  • Write quotable quotes that flag to a journalist your ‘interview talent’ for interviews

  • Insert the right SEO phrases to make your release discoverable

  • Master your pitch to relevant journalists and media outlets

  • Tailor your story for TV, radio and print/online

  • Follow up your media release with a professional call or email. 

  • Give the journalist what they need to complete the story

  • Reap the benefits

  • Rinse and repeat


what is a press release

Writing And Pitching Press Releases

Did you know journalists will delete 80 per cent of media releases after reading just the headline and first paragraph?


Learn to write attention-grabbing, newsworthy press releases to attract the media attention you want. Discover what makes a stand-out press release and practice writing and pitching your story. Come up with a media strategy and target relevant journalists and producers. Whether you’re pro-actively pitching a good news story or managing a crisis – a professional press release is essential in your communications tool kit.

how do you write a press release
Write attention-grabbing press releases and pitch them to the right journalists. Boost your brand’s visibility.
This Media Release Workshop Is Suitable For:
  • Small business owners

  • Associations and organisations

  • Early career PR and marketing practitioners wanting to refine their skills.

  • Face-to-face trainer-led workshop or online via Zoom

  • This interactive workshop uses a mix of group and individual exercises, discussion, media release templates, and real-life good and bad examples.

how to draft a press release

Ensure your press release gets the attention of the right journalists

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