Writing & Pitching media Releases

Learn to write compelling media releases. Pitch them to the right journalists, producers and edtitors. Get favourable media coverage.

MEDIA RELEASES ARE STILL THE BEST WAY TO GRAB THE ATTENTION OF JOURNALISTS, EDITORS AND PRODUCERS.

Do you have an important story to tell but can’t afford a PR agency? Learn how to write your own compelling media releases and pitch them to relevant media outlets to get positive coverage. Become the go-to-person in your industry for media commentary.

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In this one-day or half-day training workshop you’ll learn to:

Identify newsworthy angles
Write attention-grabbing headlines
Craft a compelling newsworthy lead
Master the ‘inverted pyramid’ news structure
Write quotable quotes that flag to a journalist your ‘interview talent’.
Insert the right SEO phrases to make your release discoverable
Master your pitch to relevant journalists and media outlets
Tailor your story for TV, radio and print/online
Follow up your media release with a professional call and/or email.
Give the journalist what they need to complete the story
Reap the benefits
Rinse and repeat

Writing and Pitching Media Releases

Did you know most journalists will delete 80 per cent of media releases after reading just the headline and first paragraph?

Learn to write attention-grabbing, newsworthy press releases to attract the media attention you want.

Discover what makes a stand-out press release and practice writing and pitching your story.

Come up with a media strategy and target relevant journalists and producers.

Whether you’re pro-actively pitching a good news story or managing a crisis – a professional press release is essential in your communications tool kit.

Write attention-grabbing press releases and pitch them to the right journalists. Boost your brand’s visibility.

This Media Release Workshop Is Suitable For:

Small business owners
Associations and organisations
Early career PR and marketing practitioners wanting to refine their skills.

Delivery:

Face-to-face trainer-led workshop or online via Zoom
This interactive workshop uses a mix of group and individual exercises, discussion, media release templates, and real-life good and bad examples.

Ensure your press release gets the attention of the right journalists

After the writing workshop, our click rate on our direct mail doubled!

Theresa helped us write more customer-focused newsletters and it worked.

Rose Sayegh
Tapaas Data Analytics

Thank you Theresa, Woo hoo! I absolutely LOVE loved the writing workshop.

You present so well. The topics were concise and to the point and well suited to our goals and current situation. You engaged the class; made them feel comfortable speaking out; and got them excited about writing.

David Hall
Co-Founder, Tapaas Data Analytics

Theresa is the consummate professional when it comes to speech writing. She brings all her journalism skills to bear but most importantly she listened to me to understand my story and how I would tell it. She took the time to work with me to make sure my speech was authentic, and it would resonate with my audience. It was a pleasure to work with her.

Jennifer Evans
CEO National Accreditation And Testing Authority

I engaged Theresa Miller as a writer for our Dogs Australia PR launch. Drawing on her extensive journalism experience, Theresa interviewed several vets and breeders and then used her magic to write the press kit, including media releases, Q&As, background briefings and web content. Her superior communication and editing skills, plus her ability to work quickly, to a deadline were essential to the success of our campaign. Theresa is a pleasure to work with and I’d recommend her for any media or corporate writing project.

Tara King
Go Collaborate