
MEDIA INTERVIEW SKILLS FOR ACADEMICS, EXPERTS AND PROFESSIONALS
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Are you tired of fake news and uninformed media commentators?
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As an expert in your field, you should be the go-to person, invited to speak to the media, or on an expert panel, podcast or public peaking platform.
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Boost your confidence and career visibility; inform, inspire and encourage investors and collaborators.
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Get the recognition and results you deserve by stepping up to the microphone now.
MEDIA SPOKESPERSON TRAINING EQUIPS YOU TO:
WHAT YOU WILL LEARN
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stay in charge of a media interview
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make your point clearly and concisely on panel discussions.
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win research grants
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attract collaboration
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change public perceptions
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influence policymakers
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debunk myths

FEATURES OF THE COURSE AND WORKSHOPS
Benefits of Media Engagement
Understand the value of speaking to the media​​
Becoming Engaging Talent
Learn what it takes to be good media talent and an engaging presenter.​​
Identifying Newsworthy Angles
Find and highlight the newsworthy aspects of your research, service, or product.​​
Crafting Quotable Messages
Develop structures for messages that stick.
Crisis Management
Strategies to handle PR crises effectively.
Combatting Nerves
Tips and techniques to overcome anxiety.​​
Pivoting Techniques
Learn how to steer away from irrelevant or controversial questions.
Effective Delivery Skills
Improve voice, pacing, & body language for engaging, professional communication.
Online Presentation Dos and Don’ts
Master the techniques of virtual presentations.
Handling Media Enquiries
Tips for managing enquiries professionally.
Suitable for:
CEOs and C-Suite Executives
Company spokespeople
Subject Matter Experts
Academic Researchers
Not-for-profit groups
Advocates
Communication & PR professionals
Authors
A media interview is not the time for an original thought
“Absolutely fantastic, thank you! Theresa was very well prepared and informed such that she was able to provide me with specific advice.”
Assoc. Prof. Michelle Farrar
Paediatric Neurology, UNSW and Sydney Children’s Hospital
“I came away with a stronger framework for approaching media interviews, practical tools and more confidence. I appreciated the one-on-one format and Theresa’s feedback was really constructive and helpful.”
Dr. Paul Kildea
UNSW Law & Justice
“Thanks a lot for the media training today – it was great! I took out so many important points that will help me in the future when working with media, and even generally, for my presentation skills!”
Assoc. Prof. Katja Ignatieva
Assoc. Prof UNSW Business School
“Theresa is a highly-skilled communicator who is excellent at synthesising scattered ideas from the participants into clear messages. The workshop was well put together with excellent tips and tricks and much to aspire to.”
Melissa Cate Christ
Project Officer, Parramatta River Catchment Group
“I learned a lot – the structure of answering questions, body language during interviews, delivering your key message and pivoting away from tricky questions. I would 100% recommend this incredibly useful learning experience. I now feel ready and confident for media interviews. Thank you!”
Prof Suraj Sumtami
Centre for Healthy Brain Ageing
“My key take-aways were to go with 3 key messages and to be clear, brief and positive in responding and not to think of an interview as an academic test of my expertise, but as an opportunity to communicate with a broader public. Theresa had very useful ideas regarding structure of responses and preparation and thinking about examples and evidence.”
A/Prof Daniel Joyce
UNSW Law & Justice
Call Theresa on 0408 602 299 or click here to register your interest today!


