Are you struggling to share your groundbreaking research with a broader audience? Do complex terms and jargon often cloud your message, leaving your peers, potential investors, or the general public confused?
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You are not alone. Many academics find it challenging to convey their expertise in a way that's accessible and engaging.
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Imagine confidently explaining your work in media interviews, panel discussions and pitches.
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Think about the impact you could make by debunking myths, influencing policy makers, and changing public perception.
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Winning more grants and attracting industry partners would become an acheivable goal.
MEDIA SPOKESPERSON TRAINING EQUIPS YOU TO:
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stay in charge of a media interview
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make your point clearly and concisely on panel discussions.
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win research grants
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attract collaboration
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change public perceptions
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influence policymakers
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debunk myths
ARE YOU TIRED OF FAKE NEWS AND UNINFORMED MEDIA COMMENTATORS?
Set the record straight. Be the go-to person for media commentary in your field. Be invited to speak to the media or on an exert panel, podcast or public speaking platform.
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Boost your research and career visibility. Inform, inspire and encourage investors and collaborators.
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Get the recognitions and results you deserve: ​Step up to the microphone now.
Features of the Course and Workshops
Benefits of Media Engagement
Understand the value of speaking to the media​​
Becoming Engaging Talent
Learn what it takes to be good media talent and an engaging presenter.​​
Identifying Newsworthy Angles
Find and highlight the newsworthy aspects of your research, service, or product.​​
Crafting Quotable Messages
Develop structures for messages that stick.
Crisis Management
Strategies to handle PR crises effectively.
Combatting Nerves
Tips and techniques to overcome anxiety.​​
Pivoting Techniques
Learn how to steer away from irrelevant or controversial questions.
Effective Delivery Skills
Improve voice, pacing, & body language for engaging, professional communication.
Online Presentation Dos and Don’ts
Master the techniques of virtual presentations.
Handling Media Enquiries
Tips for managing enquiries professionally.
Suitable for:
Academics
Subject Matter Experts
Change Makers
Researchers
NGO Representatives
Advocates
Influencers
Activists
A media interview is not the time for an original thought
“If I said it once I’ll say it again – best training session I’ve ever been lucky enough to experience!”
Natalie Taylor
Scientia Associate Professor, Implementation Science and Health Systems
“Thank you for an engaging media training session. Many valuable lessons learnt, especially on message frameworks, controversial scenarios and the importance of a media presence to build awareness of poverty and inequality in Australia.”
Yuvishti Naidoo
Senior Research Fellow at Social Policy Research Centre UNSW
“I asked for training on how to interview rather than be interviewed. Theresa helped calm my nerves and affirm my existing skills while helping to build new ones. I practiced interviewing Theresa, and it was incredibly helpful to interview someone who is themselves a skilled interviewer and could give immediate feedback.”
Dr Michael Salter
Scientia A/Professor of Criminology
"A clearly highly experienced presenter with both contextual knowledge and professional experience of both media and academia. She understood exactly who we were, our concerns and hesitations, and had well tailored advice to guide us in navigating the media space. Warm and approachable. A great balance of education, discussion, practical experience and reflection.”
A/Professor Michael Falster
UNSW Medicine & Health
"Thank you for the critical training tips. I put together two messages in a 2-minute interview with UNSW comms at our school's 50th. I can always do better, but it was really so much better preparing impromptu by following your strategy.”
Professor Juno Kim
UNSW Medicine & Health
"A clearly highly experienced presenter with both contextual knowledge and professional experience of both media and academia. She understood exactly who we were, our concerns and hesitations, and had well tailored advice to guide us in navigating the media space. Warm and approachable. A great balance of education, discussion, practical experience and reflection.”
UNSW Academic
UNSW Law & Justice
"I just wanted to thank you so much for your time and expertise today! I found the session extremely rewarding, highly informative and have certainly taken away immediate actions that I can work on to continue to improve into the future.”
Professor Tina Skinner
UNSW School of Health Sciences
Call Theresa on 0408 602 299 or click here to register your interest today!