How To Be a Great Spokesperson for Your Small Business
- Theresa Miller
- Jun 30
- 2 min read
Theresa Miller on The Australian Small Business Show
If you've ever wondered how to become a more confident speaker, pitch your business more effectively, or handle media interviews with confidence, this episode is for you.
Hello and welcome to this week's episode of The Australian Small Business Show.
In this episode we are joined by Theresa Miller, media and presentation skills trainer, former television journalist, and author of Speak Up: How to Be a Successful Presenter and Media Spokesperson. We explore why communication is one of the most valuable skills an Australian small business owner can develop, whether you're speaking to a potential client, presenting to your team, appearing on a podcast, or responding to media enquiries.
We discuss the common challenges business owners face when talking about their work, including the "curse of knowledge" that can make it difficult to explain what you do in a clear and relatable way. We also unpack the importance of using plain English, focusing on the benefits you deliver for customers, and tailoring your message to suit your audience.
If you've been asking yourself, "How do I explain what my business does in a way that people actually understand?", this episode provides practical answers. We share simple communication frameworks that can help you structure presentations, sales conversations, networking discussions, media interviews, and business pitches so your message is memorable and actionable.
Our guest, Theresa Miller, is an experienced media and presentation skills trainer who previously worked as a television journalist in Australia, London and Switzerland. She now helps business owners, executives, academics and industry experts communicate with confidence and impact. Theresa is also the author of Speak Up: How to Be a Successful Presenter and Media Spokesperson.
Key Takeaways:
Why public speaking is about serving others, not promoting yourself.
How to create a clear and compelling elevator pitch focused on customer outcomes.
The importance of removing jargon and communicating in plain English.
Practical communication frameworks such as Point-Reason-Example-So What (PRES) to structure presentations and pitches.
Why researching your audience and understanding their challenges can dramatically improve your chances of success.
How authentic, in-person communication is becoming increasingly valuable in an age of AI-generated content and misinformation.
Listen to the episode here, or on Spotify or Apple Podcasts:
Get the Book: Speak Up - How to be a successful presenter and media spokesperson
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