How to structure your key messages and win media attention

Podcast episode with So you want to be a copywriter with Bernadette Schwerdt

Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media and share their stories with the world. If you would like to learn how to get your story out the world, win the attraction of a journalist and get the attention your story deserves, this is the podcast for you.

In this episode, we talk about how to:

• structure your message

• get a journalist on your side

• use four templates to structure your message

• write a media release

• get coverage in niche publications

• buy time with a journalist

• find the right journalist

• submit your media release to the journalists

• deal with tricky questions

• access the dos and don’ts of dealing with the media

• gain the confidence to speak up

LISTEN TO THE EPISODE HERE